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3 Tips for Balancing New Business Generation With Client Retention

3 Tips for Balancing New Business Generation With Client Retention

Balancing new business generation with client retention is crucial for sustainable growth. This article delves into expert insights on analyzing turnover trends, using predictive analytics, and gauging real-time feedback. Discover actionable tips to keep your business thriving while maintaining strong client relationships.

  • Analyze Turnover Trends
  • Use Predictive Analytics
  • Gauge Real-Time Feedback

Analyze Turnover Trends

One specific way I've used people analytics to improve talent management was by analyzing employee engagement data to identify trends in turnover rates. Through these insights, I discovered that employees in certain departments were more likely to leave after two years. By identifying key factors such as lack of growth opportunities and insufficient recognition, we implemented targeted initiatives like mentoring programs and increased performance-based rewards. As a result, employee retention improved by 20% over the next year, and overall engagement scores increased. My advice to others is to actively monitor engagement and turnover trends early and often. Leverage the data to address challenges before they escalate, and always take action that aligns with your organization's long-term goals for fostering a positive workplace culture.

Use Predictive Analytics

In managing talent for over a decade, one specific way we used people analytics was by implementing predictive analytics to enhance our hiring process. We analyzed historical data on employee performance, retention, and turnover to identify patterns and key traits of our most successful employees. This analysis allowed us to refine our recruitment criteria and focus on candidates who closely matched these traits. The outcomes were significant: we saw a 25% reduction in turnover and a 30% increase in employee performance ratings within the first year. The data-driven approach led to better hiring decisions and a more engaged workforce. My advice to others is to start with clear objectives and ensure you have accurate and relevant data. Use analytics to identify trends and make informed decisions, rather than relying solely on intuition. This approach not only improves talent management but also drives overall organizational success.

Gauge Real-Time Feedback

People analytics has been a game-changer for our staffing agency, especially in refining employee engagement processes. With the insights derived from people analytics, we've been able to make more informed decisions, rooted in data rather than mere intuition. We use the software to gauge real-time feedback from our team. By analyzing trends in this feedback, we identified a desire for more continuous learning opportunities and well-being improvements. In response, we introduced an internal online academy with courses and resources, online fitness classes, a nutrition program, and mental health workshops. These initiatives have not only bolstered skill development and well-being but have also significantly improved our team's overall morale and job satisfaction. Through these applications, people analytics has allowed us to transition from a reactive HR approach to a proactive one, anticipating needs and addressing them efficiently.

Carlos Trillo
Carlos TrilloFounder & CEO, Evinex

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